TRON LEGACY – a sequel with all the bells and whistles for 2010

The original movie Tron directed by Steven Lisberger, was an “almost” film.

It “almost” had the technology to pull off the visual effects that were central to the story of the hero “Flynn” and his journey into the digital dimension of the computer game. The film probably did better in the arcade than the big screen, but the idea was a good one.

Fast forward to today and Disney are capitalising on the success in the ’80’s with the sequel utilizing the latest technology.

On July 24, 2009 Disney showed test footage of the Tron sequel (Tron Legacy) to San Diego Comic Con attendees. Lost writers Edward Kitsis and Adam Horowitz wrote the script. Jeff Bridges will reprise his role as Kevin Flynn, while Garrett Hedlund will portray Sam Flynn. Other cast members include Bruce Boxleitner, Olivia Wilde, Beau Garrett, and John Hurt. It was also announced that electronic music duo Daft Punk will compose the score to the film. According to Disney:

“Sam Flynn (GARRETT HEDLUND), the tech-savvy 27-year-old son of Kevin Flynn (JEFF BRIDGES), looks into his father’s disappearance and finds himself pulled into the same world of fierce programs and gladiatorial games where his father has been living for 25 years. Along with Kevin’s loyal confidant (OLIVIA WILDE), father and son embark on a life-and-death journey across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous.”

With the new production techniques, Daft Punk AND it being in 3D it should attract the attention it deserves from a whole new audience as well as some of us that remember the first effort.

So retro it rocks…!

The Olympus Pen Super Stop Motion

Sometimes a great piece of creative pops up and uses a familiar technique to fantastic effect.

Olympus have reissued a classic – the Olympus Pen camera. It’s a funky retro-chic affair and needed some classy advertising.

The ad features a superb piece of stop motion work that hooks you line and sinker. Relevant to the product, interesting (I was gripped) and ultimately motivating (I want one…)

http://olympus.eu/penstory/

United Airlines Breaking Guitars keeps Dave Carroll singing…

A lot of people have seen this. Well over 4 million via Youtube to date since its release in early July (see the video below….).

The fact that it has been a success isn’t really news. Dave’s story of “United Breaks Guitars” is a hit.

The continuing saga and his personal success is interesting. His viral post attracted so many negative comments about United Airlines baggage handling and service, some reports have claimed a 10% drop in United’s share price as a result.

United have donated $3,000 to a music charity and incredibly have said they will use the video in training staff, but amazingly nothing for Dave?

Not that Dave is worrying too much. His song is now the number one country download on iTunes in the UK where he has become a star. He now intends to do a follow up song regarding the lady that rejected his claim.

Over 17,000 people have left comments supporting Dave with a large proportion saying they will boycott United.

The Youtube video has now made its way onto traditional media including:

BBC

National News Australia

Rolling Stone Magazine

The Daily Mail

The Times

It seems incredible that United have allowed it to go this far? It says very little for the corporate PR culture at United. This could have been turned into a PR positive for the airline, instead their reputation for customer service is in tatters and will be for some time to come.

Here is one of the best examples of the power of social media (and a bit of creativity!)

The millions of dollars spent in building reputations and services can be neutralized by one angry man. And the winner is Dave – visit his website for more….a good read particularly regarding Ms Irlweg.

http://www.davecarrollmusic.com/story/united-breaks-guitars

Nike Chalkbot and Lance Armstrong: Tour De France Winners

The coverage of the Tour has been a great success.

Much of the coverage features some great commentary from Phil and Paul who discuss the riders and the stages throwing in facts to make you feel like you’re on a gastronomic and historical tour of regional France.

One thing that caught my attention last night was Lance Armstrong. Hard to miss him, but the commentary talked about his Livestrong campaign featuring his series of designer bikes that would be auctioned and the success of the “Chalkbot” campaign.

An Example and video below explains all via the agency DeepLocal

Basically, playing off the tradition to chalk messages on the road during the tour, Nike set up a twitter and website allowing people to submit their own “Livestrong” messages:

http://www.nike.com/nikeos/p/livestrong/en_US/chalk_messages

What’s amazing is the depth and breadth of the campaign as a whole. Few Brands other than Lance and Nike could pull off such an ambitious and well executed campaign. The awareness amongst a new audience is pivotal in its success.

Ring of Fire

eclipse michael hill McCann

At the risk of flogging the space theme to death….

The Asian eclipse was a winner across the region.

In Australia this excellent tactical ad for Michael Hill Jewelers appeared in today’s press and is already on-line attracting attention.

Great example of less is more from McCann. The agency has some history here. Back in 1999 they ran a Bacardi ad featuring the line:

“On August 11 at 11.11am you could have 2 mins 06 secs of extra nightlife. Don’t waste them”

Clearly they like a good eclipse at McCann.