Australia just ended Men’s Health Week, putting the Aussie Bloke into the news.
Aussie Blokes are often given a bad wrap. Sir Les Patterson has done his part to perpetuate the myth as the self appointed “Minister for Sport with special responsibility to keep sports rampantly heterosexual and blokey”
So against a backdrop of suppressed bloke-ness in fear of the obvious stereo-types, I’m loving the Campbell’s Chunky Can / Man advertising.
I can already see kids at school charging around singing the “Fully loaded CAAANNN” line.
Sometimes it’s better not to over think the ad and just enjoy the ride.
My only criticism is that this Australian ad isn’t supported on-line in similar fashion. I’m sure that it would attract interest from boys of all ages.