The Economist has distributed it’s new ad to the Great and the Good in the advertising community – itself a clever act as it is now one of the most talked about new ads on-line.
The Economist has had a truly brilliant run of Red outdoor ads originated by David Abbot.
They are clever, insightful, hugely relevant and ultimately motivating. Mainly copy lead, they all follow the white on red format and force consideration.
There are plenty of great examples, but many consider the best to be:
Wonderbra spoofed it:
So a new TV ad would have to be good. This one is brilliant. In the words of the Economist:
This ad uses the image of a wire-jumper (Florent Blondeau) walking through a city on a series of red wires and the strapline “Let your mind wander” as a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist.
Despite team changes on the client and agency side, the campaign idea has survived and prospered.
Creative continuity at its very best!