Great AD Archive: The Guardian Points Of View

News Ltd CEO John Hartigan has been defending the editorial value of newspapers versus the ubiquitous Blog.

It has been an interesting and protracted discussion (at least on the side of the bloggers…)

In defending newspapers, I am always looking at the UK’s Guardian as an example of an innovator. http://www.guardian.co.uk/ is again website of the year and The Guardian embraced new digital media whilst innovating in terms of the paper through sections and the Berliner smaller format adopted in 2006. Others followed.

I think of real significance is the fact that The Guardian has effectively used traditional advertising and media to promote it’s USP of rounded journalism. Most famously in the above ad “Points of View” which is still on of the most memorable ads ever made.

Advertisements

One thought on “Great AD Archive: The Guardian Points Of View

  1. Pingback: The best ad from Cannes – Guardian open journalism: Three Little Pigs advert – the Guardian | SULLIESeverything

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s