Ring of Fire

eclipse michael hill McCann

At the risk of flogging the space theme to death….

The Asian eclipse was a winner across the region.

In Australia this excellent tactical ad for Michael Hill Jewelers appeared in today’s press and is already on-line attracting attention.

Great example of less is more from McCann. The agency has some history here. Back in 1999 they ran a Bacardi ad featuring the line:

“On August 11 at 11.11am you could have 2 mins 06 secs of extra nightlife. Don’t waste them”

Clearly they like a good eclipse at McCann.


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