The First iPod Promo

Following on from Walkman’s 30th Birthday, it’s worth looking at it’s competition and how it revolutionized the market.

The intro of the iPod in 2001 was followed by some great ads, but also had this promo video for trade and consumers.

Only 8 years ago seems like an age – 5Gb hard drive, 1,000 songs and a B/W screen. The video uses the genuine reactions of Moby and Seal.

Seal says that it reminds him of the first time he picked up a Walkman. Judging by his reaction when he saw this, it was the last time he picked one up.

The lead designer talks about the products potential to become a design icon. Job done.