Absolut Vodka is a contemporary style icon.
For years they have created iconic press ads. They were also one of the first Brands to populate the virtual worlds of Second Life and appear to constantly strive to support the creative community.
Their well earned reputation is for creative excellence. All based around a tasteless colorless odorless liquid. The Brand and more specifically creative use of it and the bottle are all important.
So the launch this week by TBWA\CHIAT\DAY New York of their new ad is greatly anticipated.
A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka. “Doing Things Differently Leads to Something Exceptional”
See something different in an ABSOLUT WORLD. It has it’s own Facebook page:
It delivers on quality, but even with the Joy Division soundtrack, it seem to lack the clever surprise of their press work. As they say themselves:
“From Warhol to Gartel to Kravitz to Kanye, ABSOLUT has partnered with true creative Visionaries since 1979 to develop unique, inspired works of art”.
Once you delve into the Facebook page you appreciate the work in the film. But the frequency of fantastic special effects has desensitized the viewer to a lot of the hard work involved in producing these pieces.
Still. A great piece of film.