Bonds Underwear is well known DownUnder.
They have had a traumatic PR ride as their production went off-shore, but in the face of a PR maelstrom, they have continued with high profile interesting advertising.
The latest ad is the subject of a later post:
Sarah Murdoch has featured as have some “happy slapping” girls.
The recent ads catch the eye. One for the ladies (or pre-pubescent boys) is “Racey Shapes”:
The ad by The Campaign Palace, is reminiscent of a 70’s classic. Very Heather Graham in Boogie Nights…
It features the now much loved Bond Girls on roller skates and is another good addition to a strong campaign idea to show off pants to their best.
Proving that Bonds clearly have a sense of humour, their ad for the boys boxer still brings a smile each time I see it: