Maximum Ride – The Kids Who Could Fly / Standing on the ledge – New Zealand

Rarely you see some striking “ambient” creative. Too often base graffiti is confused with ambient media under the “guerilla” banner.

Here is a good one.

Maximum Ride is a children’s book series from the original author James Patterson.

The story is about fourteen-year-old Maximum Ride, better known as Max, who knows what it’s like to soar above the world. She and all the members of the ‘Flock’ – Fang, Iggy, Nudge, Gasman and Angel – are just like ordinary kids – only they have wings and can fly.

The decals which appeared in Auckland, do the publicity perfectly and creatively captured the kids imagination as shown below:

Nice job by Colenso BBDO, Auckland, New Zealand.

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Social Media Revolution

Mumbrella is a great social networking / blog / news site run by Tim Burrows. It features all things media and marketing for Australia and beyond. A recommended read.

Recently it featured the post above. A fact filled, fast moving, byte sized presentation on the strength and growth of social media.

It is clever and has the bells and whistles of a polished presentation. Worth a look.

The interesting thing however was the immediate debate that it provoked on-line at Mumbrella.

A good number of the facts and figures were challenged and subsequently corrected or qualified.

To me this itself was one of the most interesting illustrations of social media and the phenomenon of “peer review” and accuracy. Blogs and social media are rightly criticised for their accuracy and lack of editorial control. Some posts are blatantly biased or woefully wrong. But when the major sites and sources publish, the inaccuracies are invariably pounced on and corrected, when review is enabled.

This peer review is the very principle of Wikipedia with over 17 million pages, but a staggering 327 million edits. As the presentation suggests, Wikipedia is now more accurate and current than the Encyclopedia Britannica. And all as a non-commercial not-for-profit organisation.

Just like the “real world” of printed and broadcast media, trusted sources, with accurate journalism, become trusted sources for the social media consumers. The most trusted sources could well be those which invite the “citizen journalists” themselves to contribute.

An alternative, slightly US centric, but interesting presentation can be found at:

http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later