The Ashes Advertising

Having already posted on the merits of SBS and FOX Sports coverage (The Battle for the Ashes – but who won?), it is worth a quick mention of pre and post advertising for the series.

SBS came out with some strong stuff early on in Australia (as did the Australian cricket team in the UK….):

The Follow On in the English press however, took a clever route of looking at the original press ad that announced the death of the ashes. Nice job by Yahoo cricket:

(thanks to Adland for the above)

The original was written by Reginald Brooks under the pseudonym “Bloobs” and appeared in The Sporting Times. It read:


In Affectionate Remembrance
of
ENGLISH CRICKET,
which died at the Oval
on
29th AUGUST, 1882,
Deeply lamented by a large circle of sorrowing
friends and acquaintances
—-
R.I.P.
—-
N.B.—The body will be cremated and the
ashes taken to Australia.

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