Four’N Twenty Magic Salad Plate – a winner.

The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.

They shine because they look at actual effectiveness in market and are held in high regard across 39 countries that participate.

The above won Gold in the Food, Confectionary & Snacks category for Four’N Twenty pies and Clemenger BBDO in Australia.

Volume growth of over 25% and sales growth of over 36% for the range is impressive and demonstrates that creativity and continuity across the range is still key.

The full case study is excellent reading and can be seen at: