Four’N Twenty Magic Salad Plate – a winner.

The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.

They shine because they look at actual effectiveness in market and are held in high regard across 39 countries that participate.

The above won Gold in the Food, Confectionary & Snacks category for Four’N Twenty pies and Clemenger BBDO in Australia.

Volume growth of over 25% and sales growth of over 36% for the range is impressive and demonstrates that creativity and continuity across the range is still key.

The full case study is excellent reading and can be seen at:

http://www.effies.com.au/attachments/ce765871-4d95-42a3-a7c6-a0d70759fe04.pdf

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