The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.
They shine because they look at actual effectiveness in market and are held in high regard across 39 countries that participate.
The above won Gold in the Food, Confectionary & Snacks category for Four’N Twenty pies and Clemenger BBDO in Australia.
Volume growth of over 25% and sales growth of over 36% for the range is impressive and demonstrates that creativity and continuity across the range is still key.
The full case study is excellent reading and can be seen at: