SKY UK “Start of Season” on-air football promo

Continuing the theme from previous posts about strong channel promos for sport (see below), here is another good example from SKY in the UK.

It heralds the start of the season. And similar to those from FOX Sports and ESPN, it makes the most of the visceral emotion of the football fan.

Shot by Mark Harris and from the UK agency Brothers and Sisters, it captures the emotion and anticipation of the season ahead and importantly shows the empathy felt by SKY for a wide range of fans because they “feel the same”.

In other words good emotional stuff from SKY and backed up by their excellent coverage, interactive features and overall production of the games.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s