The Cadbury people are at it again.
Cadbury is celebrating the move to fair trade chocolate with the launch of Glass and A Half Records, an album inspired by the music of Africa.
The first single, “Zingolo”, celebrates all things Ghana, its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans. It features Ghanaian musical artist Tinny, as well as the Ghana-based dance troupe High Spirits.
The production celebrates the partnership between Cadbury Dairy Milk and The Fairtrade Foundation. Cadbury Dairy Milk is now Fairtrade certified in the UK and Ireland, and in 2010 will extend this to Canada, Australia, and New Zealand.
The campaign follows on from the success of Gorilla, Hangar and Eyebrows at A Glass and Half Full Productions as noted in the previous post New Cadbury “Bubbly” ad, featuring Nena and her 99 Luftballons.
“We are hoping to bring a smile to people’s faces through celebrating Cadbury Dairy Milk’s Fairtrade certification and Ghana, the heart of our fairtrade cocoa, in a special and unique way. The role of music has been integral to the previous Glass and a Half Full Productions”, says Greta Hammel, Head of Marketing, Cadbury Dairy Milk Ireland.
Cadbury’s profits from the sale of this single will go to the charity CARE International to fund education programmes in cocoa growing communities in Ghana.
Job very well done.
Such a mammoth effort deserves credit – that goes to Fallon London and the Director Ringan Ledwidge, produced by Rattling Stick.