The UK agency DHM have taken the Economist ads into a strong new campaign for press.
Not quite leaving the classic red behind and evocative of the famous predecessors, they are a nice evolution.
Clever stuff. More at: http://www.dhmlondon.com/work.php?work=25#
See some of the classic originals at: The Economist Red Wires Advertising.
Having eulogized about Nike, ESPN, SKY Sports, FOX Sports and Gatorade as fantastic examples of great football related work, I’m gutted by the above.
The promise is there. A great product, beautifully shot, with big stars, but what were they thinking in terms of script and sound track?
The old adage “if you can’t say it sing it” needs to be brought into play here.
The music doesn’t grip you and the script actually annoys. Particularly the end-line.
A lost opportunity to make a potentially great looking ad exceptional. Very surprising as it is from W&K Amsterdam of Nike fame.
Tactical ads are tough to execute and tough to get right in tone and target.
Here is a great example from today’s Sydney press.
As most know, a dust storm currently hitting Australia, is making headlines around the world and turning Sydney very orange.
The Wayside Chapel cares for Sydney’s homeless – “rain, hail or dust”
Ursa Communications Sydney jumped in with this great execution.
It got me to check out one of the coolest looking charity websites I’ve seen:
http://www.thewaysidechapel.com/
In celebration of Guinness Day – which is today – here is the famous White Guinness produced in April this year…
Reference the earlier post as Guinness celebrates 250 years of the Black (white) stuff:
Guinness “Toast to Arthur” celebrating 250 years.
It is very difficult for charities to cut through to the consumer and even harder to solicit a response.
The Smith Family has done a great job with BMF to show people what they do by telling them what they don’t do.
Stand-out, memorable work in one of the toughest categories.
The above trailer for the new Halo 3 XBOX game is featured in an earlier post. “Halo 3 ODST The Life” Live Action Trailer for XBox 360 as the original first release version.
But, as it gains more traction through a 30″ cut-down TV ad, social media and advertising sites are delving into the details.
The above on YouTube now features translations as the insatiable appetite from Halo fans is appeased.
Here’s some more background released as the game is released on the 22nd September….
Directed by Rupert Sanders.
Special effects: Stan Winston Studios
http://halo.wikia.com/wiki/Halo_3:_OD..
Tentative Hungarian translation, NOT Russian (as fans are keen to point out!):
Trainer: Left face!
Trainer: Present arms!
Trainer: FIRE!
Trainer (when hair is shaved): Attention!
Trainer: TARKOV! You call that attention?! Drop and give me 30! Now!
Trainer (when yelling during obstacle course): Do you want to die?! Do you?! Faster! Go go go!
The song roughly translates to:
“And my army of brothers went over the hilltops, drenched in blood we may be… but fighting is all left to me… together with my army of brothers… down we fall… darkness in all… through hell!”
If anything this shows the power of the franchise and fan base, leaving no stone unturned as the game hits the shelves…
The Cadbury people are at it again.
Cadbury is celebrating the move to fair trade chocolate with the launch of Glass and A Half Records, an album inspired by the music of Africa.
The first single, “Zingolo”, celebrates all things Ghana, its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans. It features Ghanaian musical artist Tinny, as well as the Ghana-based dance troupe High Spirits.
The production celebrates the partnership between Cadbury Dairy Milk and The Fairtrade Foundation. Cadbury Dairy Milk is now Fairtrade certified in the UK and Ireland, and in 2010 will extend this to Canada, Australia, and New Zealand.
The campaign follows on from the success of Gorilla, Hangar and Eyebrows at A Glass and Half Full Productions as noted in the previous post New Cadbury “Bubbly” ad, featuring Nena and her 99 Luftballons.
“We are hoping to bring a smile to people’s faces through celebrating Cadbury Dairy Milk’s Fairtrade certification and Ghana, the heart of our fairtrade cocoa, in a special and unique way. The role of music has been integral to the previous Glass and a Half Full Productions”, says Greta Hammel, Head of Marketing, Cadbury Dairy Milk Ireland.
Cadbury’s profits from the sale of this single will go to the charity CARE International to fund education programmes in cocoa growing communities in Ghana.
Job very well done.
Such a mammoth effort deserves credit – that goes to Fallon London and the Director Ringan Ledwidge, produced by Rattling Stick.
