Nike ‘make the difference’ by Wieden & Kennedy London

Most of us who appreciate good advertising, appreciate the work of W&K for Nike Football.

It is creatively insightful, global in scale and utilizes all of their assets (players and teams) to full effect.

The really interesting thing about the campaigns is the level of continuity and integration across platforms, countries and products.

The new offering is the “Make The Difference” campaign. The integrated campaign of TV, OOH, Print and Digital premieres in the UK and then continues to roll out globally throughout the year. It is about what makes the players who feature in the spots truly great.

The first two spots featuring Theo Walcott (Arsenal) and Wayne Rooney (Man Utd), premiered in the Arsenal v Man Utd match last Saturday. Obvious but excellent placement.

The Rooney spot, shot by director Malcolm Venville, opens on a very mentally focused Rooney staring at his reflection in a locker room mirror. It delivers a professionals passion for the game in a new innovative way. Great stuff – even for a Newcastle fan.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s