Sam Kekovich on the Australian Effies

Vodpod videos no longer available.

I’m a fan of the Effies which award advertising based on effectiveness (ref Four’N Twenty Magic Salad Plate – a winner.).

On the eve of the launch of a new Comedy Channel show sending up the ad industry (“30 Seconds” new promos for Comedy Channel – “Sumo” & “Martin”) it was great to see the Effies feature the above created by BMF.

The video message to the industry is from Sam Kekovich, the voice of Australia Day for Meat & Livestock Australia and a legend in Oz.

Among the highlights was his namecheck for Sean “Best creative director in the world” Cummins whose agency was behind the Tourism Queensland best job in the world campaign. And the fact the job went to “a pom” as he rants about non Australian “Blow-in’s” and the “un-Australian footprint” of the industry.

Brilliant.

(thanks to mUmBRELLA for the original)

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All-star lineup for new UK Freeview TV ad

Vodpod videos no longer available.

Freeview advertising inevitably comes under much scrutiny.

It certainly did in Australia where it spawned an infamous spoof.

The UK has just launched a new offering. An unlikely combination of Katie Price, Alan Whicker, Ray Mears and Postman Pat star in a Freeview TV ad set to the theme tune from 1970s UK cop show The Professionals.

The digital terrestrial TV service’s £4m TV campaign as been timed to break on ITV1 during Celebrity Who Wants to Be a Millionaire.

The campaign, by ad agency Beattie McGuinness Bungay, features the “all-star” (?) lineup descending on the house of a Freeview viewer. The confusing point for me is that the claimed objective is to use the campaign to promote the new Freeview + personal video recorder, which I can’t see any reference to? The ad seems to lose it’s way in the face of a barrage of TV celebs.

Personally I think Pat did the best job as he shakes his head suggesting “no bills for you mate…..”