Vodpod videos no longer available.
Freeview advertising inevitably comes under much scrutiny.
It certainly did in Australia where it spawned an infamous spoof.
The UK has just launched a new offering. An unlikely combination of Katie Price, Alan Whicker, Ray Mears and Postman Pat star in a Freeview TV ad set to the theme tune from 1970s UK cop show The Professionals.
The digital terrestrial TV service’s £4m TV campaign as been timed to break on ITV1 during Celebrity Who Wants to Be a Millionaire.
The campaign, by ad agency Beattie McGuinness Bungay, features the “all-star” (?) lineup descending on the house of a Freeview viewer. The confusing point for me is that the claimed objective is to use the campaign to promote the new Freeview + personal video recorder, which I can’t see any reference to? The ad seems to lose it’s way in the face of a barrage of TV celebs.
Personally I think Pat did the best job as he shakes his head suggesting “no bills for you mate…..”