All-star lineup for new UK Freeview TV ad

Vodpod videos no longer available.

Freeview advertising inevitably comes under much scrutiny.

It certainly did in Australia where it spawned an infamous spoof.

The UK has just launched a new offering. An unlikely combination of Katie Price, Alan Whicker, Ray Mears and Postman Pat star in a Freeview TV ad set to the theme tune from 1970s UK cop show The Professionals.

The digital terrestrial TV service’s £4m TV campaign as been timed to break on ITV1 during Celebrity Who Wants to Be a Millionaire.

The campaign, by ad agency Beattie McGuinness Bungay, features the “all-star” (?) lineup descending on the house of a Freeview viewer. The confusing point for me is that the claimed objective is to use the campaign to promote the new Freeview + personal video recorder, which I can’t see any reference to? The ad seems to lose it’s way in the face of a barrage of TV celebs.

Personally I think Pat did the best job as he shakes his head suggesting “no bills for you mate…..”

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