Sam Kekovich on the Australian Effies

Vodpod videos no longer available.

I’m a fan of the Effies which award advertising based on effectiveness (ref Four’N Twenty Magic Salad Plate – a winner.).

On the eve of the launch of a new Comedy Channel show sending up the ad industry (“30 Seconds” new promos for Comedy Channel – “Sumo” & “Martin”) it was great to see the Effies feature the above created by BMF.

The video message to the industry is from Sam Kekovich, the voice of Australia Day for Meat & Livestock Australia and a legend in Oz.

Among the highlights was his namecheck for Sean “Best creative director in the world” Cummins whose agency was behind the Tourism Queensland best job in the world campaign. And the fact the job went to “a pom” as he rants about non Australian “Blow-in’s” and the “un-Australian footprint” of the industry.

Brilliant.

(thanks to mUmBRELLA for the original)

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