‘Lambstock’ – TV Ad Meat and Livestock Australia

The above ad is getting some good attention and seemed relevant to comment on given the post below featuring Sam from Meat and Livestock Australia fame.

Some say it is weird to suggest that Hippies are BBQ lovers.

Some suggest (anti-drug campaigners) that the reference to “a lamb roll-up” and the mimicking of smoking marijuana is courting controversy.

But the creators of the ad, BMF, say that their tongue is firmly in their cheek and they are celebrating the 40th anniversary of Woodstock. I think that coining “Lambstock” is a great PR move.

It is a fun piece of work for what could arguably be a very dull and predictable category. No sheep in sight. Some great detail in there – the turning of the lamb to the music, the peace sign indicating two ribs please…

The aspect of the campaign that I particularly like is the continuity of the “hippie” theme to on-line, press and outdoor.

The following certainly grabs the attention and links really nicely with the TV:

Forcing a reassessment of Lamb perhaps….? More at:



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