Guinness has made some great ads.
It started 250 years ago (!) and since then, we’ve seen some classic press work around the “Lovely Day for a Guinness”; “Guinness for Strength”; “Guinness Time”; “My Goodness My Guinness” and many, many more.
Added to the history is the truly iconic “Surfer” TV ad directed by Jonathan Glazer, with music by Leftfield and inspiration from Walter Crane‘s 1893 painting “Neptune’s Horses”.
So it is with much anticipation that we look forward to the ads celebrating the 250th anniversary this year.
The campaign by Saatchi and Saatchi is called “Toasts” and features an execution called “Arthur’s Day” (which is apparently the 24th September).
The ad above which toasts Arthur Guinness, the founder of the famous brewery in Dublin , features a chinese whispers effect, in which different groups of drinkers mishear a toast to brewery founder Arthur Guinness.
Bizarrely, another straight version of the ad, in which everyone gets Arthur’s name right, will air in some parts of the world.
Perhaps not a classic in the theme of “Surfer”, but I can already see the toast reverberating around bars….