New Wrangler “Stop Thinking” Campaign

Wrangler is asking consumers to “stop thinking” in a new TV campaign created by Fred & Farid Paris who have done some cracking work for Diesel in the past. The ad, directed by Yannis Rachid, drives consumers to the brand website weareanimals.com.

Moody stuff, but I’m a bit lost on any connection to the Brand.

The website features more moody B/W ads “Why” and “Baby” . The Baby ad is bizarre and in the face of Levis classic BBH ads and Diesel style amongst others, it certainly struggles to sell the brand.

A shame to leave the instilled American heritage behind?

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Footballing Bull in new Sony viral for Twilight Football

Twighlight Football is a global event, devised by the agency Fallon, to promote the Sony’s Exmor CMOS camera technology that enables photographers to capture high-quality images in low light.

The matches will begin in Italy on 22 September before moving to France, Spain, the UK, Argentina, Australia and then finally South Africa over approximately four hours and 40 minutes.

They will take place in a variety of exotic locations from the Iguazu Falls to the glacier under Mont Blanc. In Australia it is in the Pinnacle Desert.

The viral, created by Dare, focuses on the third location, a Spanish bullring, and includes shots of a bull showing off its footballing prowess.

Footage of the event as well as a twilight photography competition is on a the Sony website.

Given SONY’s association to football leagues, there are a number of links with broadcasters and brands across the globe, including FOX Sports in Australia:

The most successful aspect is that the global campaign uses social media to full effect via Twitter, YouTube and Facebook. It also supported grass roots tournaments, recruiting teams and giving it the credibility and awareness amongst fans (e.g. the UK’s Powerleague Tournament).

“Halo 3 ODST The Life” Live Action Trailer for XBox 360

A new video / ad / viral has been released for the launch of Halo 3: ODST by Microsoft for the Xbox 360

It is a new game and prequel in the Halo saga that lets people experience events leading up to the epic story told in Halo 3 through the eyes of an ODST (Orbital Drop Shock Trooper).

Halo 3 is a global franchise that many over the age of 18 are unaware of.

The original Halo 3 grossed $300 million in week one making it the envy of studios worldwide.

By March of this year an estimated 1 Billion on-line matches had been played.

Sequels and prequels have sustained the franchises appeal. In short it is a global phenomenon for Xbox and the developers Bungie.

This trailer has now firmly stepped over the line of fantasy into reality as we see live action and game action blur. Striking stuff!

A very real taste of the future of CGI, gaming and movie development and a demonstration of the new economics in the entertainment industry