I am a significant fan of Cadbury.
Obviously eating the stuff first and foremost, but I think that their never-ending quest to “own” the color purple and to entertain us in advertising is the stuff of legend.
We all know and love the Gorilla ad featuring the Phil Collins track “in the Air Tonight”, directed by the Sony “Bravia Balls” creative director Juan Cabral of Fallon London. It is quite simply brilliant and will stand the test of time for years to come (it was made in 2007).
Publicis Mojo Melbourne have added a new campaign for Cadbury “Bubbly”.
It features the much loved “99 Luftballons” soundtrack, originally by the german singer Nena in “84 (who incidentally releases a new album this month….).
The appeal is in the fun and delivery of the ad, whilst still getting the message across. I defy anyone not to think of bubbles and purple after this one:
The Australian agency Saatchi & Saatchi, infamously re-edited the classic Fallon Gorilla ad to disastrous effect, adding an appalling John Farnham “You’re the Voice” soundtrack. It was met with absolute derision in social media and didn’t survive long. A testament to the power of the public voice on advertising.
The effect is devastating and can be seen below.
The Remix John Farnham:
And the original by Fallon featuring Phil Collins:
Very worth a mention is the new Zingolo ad from Fallon for Cadbury: Cadbury Dairy Milk – Zingolo ad (Full length – Official Version) 5 mins of music madness!
I’m leaving any mention of “eyebrows” out of the post – over 4 million hits on YouTube shows it was successful, but of more interest is the amount of on-line parodies…Lilly Allen’s being the best: