Wayside Chapel Tactical Strike!

Tactical ads are tough to execute and tough to get right in tone and target.

Here is a great example from today’s Sydney press.

As most know, a dust storm currently hitting Australia, is making headlines around the world and turning Sydney very orange.

The Wayside Chapel cares for Sydney’s homeless – “rain, hail or dust”

Ursa Communications Sydney jumped in with this great execution.

It got me to check out one of the coolest looking charity websites I’ve seen:


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s