Pure Blonde: “Dove Love”, by Clemenger BBDO

Here’s an entertaining beer Ad (above) featuring the Pure Blonde Dove. Made especially interesting by virtue of seeing the first ad in the series.

In the first installment from 2007 the Dove (below) was used as a bottle opener by the truck driver tearing up the perfect world of Pure Blonde beer.

In the second the Dove, despite the love, still gets a rough time. And just as we thought it was done to appease the Dove Lovers of the world…..

Its tough to stand out from the crowd in this sector, but Clemenger have done a nice job with the series.

Gatorade: “There is no Small Game”…for park players everywhere.

Most can eulogize about the fantastic creativity of the sports brands when it comes to the World Game.

Nike continue to excel and as posted previously, even the broadcasters are making some great ads when it comes to football.

Gatorade have reinterpreted the sentiment behind the famous Nike “Park Life” ad with a very entertaining piece for park players everywhere.

By CLM BBDO in France it gives a great twist to what you might expect and the mirror image of the Nike ad.

And for reference the classic 2006 “Park Life” from Nike featuring Eric Cantona, Ian Wright, David Seamen and Robbie Fowler, still with one of the best opening 5 seconds in advertising and soundtrack courtesy of Blur:

Another Social Media Facts & Figures Presentation

Here is an official update to the original “Shift Happens” video. This completely new 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. So it is probably a lot more accurate than a lot more out there.

For more information visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

New Cadbury “Bubbly” ad, featuring Nena and her 99 Luftballons.

I am a significant fan of Cadbury.

Obviously eating the stuff first and foremost, but I think that their never-ending quest to “own” the color purple and to entertain us in advertising is the stuff of legend.

We all know and love the Gorilla ad featuring the Phil Collins track “in the Air Tonight”, directed by the Sony “Bravia Balls” creative director Juan Cabral of Fallon London. It is quite simply brilliant and will stand the test of time for years to come (it was made in 2007).

Publicis Mojo Melbourne have added a new campaign for Cadbury “Bubbly”.

It features the much loved “99 Luftballons” soundtrack, originally by the german singer Nena in “84 (who incidentally releases a new album this month….).

The appeal is in the fun and delivery of the ad, whilst still getting the message across. I defy anyone not to think of bubbles and purple after this one:

The Australian agency Saatchi & Saatchi, infamously re-edited the classic Fallon Gorilla ad to disastrous effect, adding an appalling John Farnham “You’re the Voice” soundtrack. It was met with absolute derision in social media and didn’t survive long. A testament to the power of the public voice on advertising.

The effect is devastating and can be seen below.

The Remix John Farnham:

And the original by Fallon featuring Phil Collins:

Very worth a mention is the new Zingolo ad from Fallon for Cadbury: Cadbury Dairy Milk – Zingolo ad (Full length – Official Version) 5 mins of music madness!

I’m leaving any mention of “eyebrows” out of the post – over 4 million hits on YouTube shows it was successful, but of more interest is the amount of on-line parodies…Lilly Allen’s being the best:

http://www.youtube.com/watch?v=JWEOHd9JNmk&feature=fvw



New Wrangler “Stop Thinking” Campaign

Wrangler is asking consumers to “stop thinking” in a new TV campaign created by Fred & Farid Paris who have done some cracking work for Diesel in the past. The ad, directed by Yannis Rachid, drives consumers to the brand website weareanimals.com.

Moody stuff, but I’m a bit lost on any connection to the Brand.

The website features more moody B/W ads “Why” and “Baby” . The Baby ad is bizarre and in the face of Levis classic BBH ads and Diesel style amongst others, it certainly struggles to sell the brand.

A shame to leave the instilled American heritage behind?

Footballing Bull in new Sony viral for Twilight Football

Twighlight Football is a global event, devised by the agency Fallon, to promote the Sony’s Exmor CMOS camera technology that enables photographers to capture high-quality images in low light.

The matches will begin in Italy on 22 September before moving to France, Spain, the UK, Argentina, Australia and then finally South Africa over approximately four hours and 40 minutes.

They will take place in a variety of exotic locations from the Iguazu Falls to the glacier under Mont Blanc. In Australia it is in the Pinnacle Desert.

The viral, created by Dare, focuses on the third location, a Spanish bullring, and includes shots of a bull showing off its footballing prowess.

Footage of the event as well as a twilight photography competition is on a the Sony website.

Given SONY’s association to football leagues, there are a number of links with broadcasters and brands across the globe, including FOX Sports in Australia:

The most successful aspect is that the global campaign uses social media to full effect via Twitter, YouTube and Facebook. It also supported grass roots tournaments, recruiting teams and giving it the credibility and awareness amongst fans (e.g. the UK’s Powerleague Tournament).