Who’s your rock star?
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We all know Intel. They do something clever that makes the PC better at doing what it does and deserving of the label “intel inside”.
The new ad gives an anonymous business personality (the ad was first shown in May 2009).
The genius move is to position their creatives / inventors as Rock Stars in a computer geek world.
I also like the crowd singing the tune we now all know and love.
Memorable, full of personality and convincing of the merits of Intel.