Toshiba Chair – Space Chair Project

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In these days of technical wizardry when anything can be made to seem real, I really, really want to believe (and I do…) that this ad is all that it makes out to be.

It is almost too good an idea for the product.

You suspect the idea was one of those in the mind of a creative just waiting for a brief, but all in all it is wonderfully shot and composed (no V/O) and the pay-off works. The addendum below suggests it was all a strategic move…

Thought provoking and memorable.

As an addendum – nice to see that they posted the proof and a rationale!

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