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Gatorade has taken on the sports giants at their own game.
A really interesting idea is detailed above. It gets to the honesty of sports passion in a way that many others haven’t.
The game was the 104th meeting between two of the nations biggest high school football rivals and settled their 1993 game that ended in a 7-7 tie. The Easton, Pa., vs. Phillipsburg, N.J., game has been played annually since 1906 on Thanksgiving Day, drawing crowds of more than 20,000 fans each year.
After undergoing an intensive 10-week training and conditioning program developed by the Gatorade Sports Science Institute and Velocity Sports Performance, the athletes, now in their early 30s, donned their helmets, strapped on their shoulder pads and laced up their cleats to participate in a full-contact, regulation game in front of a sold out crowd just as they had 15 years earlier.