Whinging Pom Eggs? Grief.


The campaign – which includes a spoof news report claiming the British has a “whinging gene” – has been created by BCM.

The whinging pom stereotype is not an entirely new one in Australian advertising.

Four years ago M&C Saatchi created the “Poms will whinge” campaign on behalf of British Council scholarships.

And three years ago, Tooheys New took the “Pom’s worst nightmare” approach for the  launch of its Super Cold range. The Advertising Standards Board ruled against the Saatchi & Saatchi ads.

A tired stereotype used in an arbitrary fashion in place of a creative idea.

Bud Light – Clothing Drive

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Tool of North America Director Erich Joiner’s posts Bud Light in the latest viral video from DDB. Clothing Drive is the sequel to the Emmy award winning Swear Jar.

Sort of funny in that Americans who have watched Seinfeld sort of way.

Schweppes goes to the vaults

Designer Toni Maticevski works on Schweppes brand packaging.

To launch Schweppes’ new Limited Edition Collection, the brand has commissioned Australian fashion designer Toni Maticevski to recreate rarely seen Schweppes’ illustrations, dating back from the 1920s to the 1950s.

The soft drink company has created two ranges within the collection: The Vintage Range and the Fashion Range.

The vintage range reflects the fashion and artistic influences from the 20’s to the 50’s and each of the four mixers is wrapped in one of Schweppes’ pin-up muses.

Good to see some relevant use of a strong heritage.

The Future of the Ebook?

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Some future surfing from Bonnier R&D

This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines onhandheld digital devices. It illustrates one possible vision fordigital magazines in the near future, presented by our design partnersat BERG.

The concept aims to capture the essence of magazine reading, whichpeople have been enjoying for decades: an engaging and unique readingexperience in which high-quality writing and stunning imagery build upimmersive stories.

Is this the future of the “Ebook”?

“Ebook readers will be completely different in 2020. And paperback books will in all likelihood still be very much around, and pretty much the same.” Comment from tcarmody on Bookfuturism’s “Nostalgic Myopia” post

Here’s the introductory post in full from Matt Webb, MD of Berg London.

All a bit ipad?

Jeep Off Road Runner Sale TV Commercial

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Too often the multitude of twisting roads, chrome and perfect couples can meld the car category into one lump of advertising ineffectiveness.

Love them or hate them, the new TV commercials by Chrysler Australia promoting the Q1 2010 Jeep retail campaign named “Off-Road Runner Sale” stands out from the crowd.

I remember the brand and the deal.

Effective work by Clemenger BBDO Melbourne

Inspirational and very well considered Amnesty Ads.

The Swiss campaign uses the tagline “It’s not happening here but it’s happening now”, in various languages, from French to German. Using transparent billboards, the campaign aims to show people what is going on in the world, featuring issues in countries like Iraq, China, and Sudan.

Too hard hitting for some (particularly the violent images), but arresting and very much bringing the issues to the mass market.