Inspirational and very well considered Amnesty Ads.

The Swiss campaign uses the tagline “It’s not happening here but it’s happening now”, in various languages, from French to German. Using transparent billboards, the campaign aims to show people what is going on in the world, featuring issues in countries like Iraq, China, and Sudan.

Too hard hitting for some (particularly the violent images), but arresting and very much bringing the issues to the mass market.

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