The Future of the Ebook?

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Some future surfing from Bonnier R&D

This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines onhandheld digital devices. It illustrates one possible vision fordigital magazines in the near future, presented by our design partnersat BERG.

The concept aims to capture the essence of magazine reading, whichpeople have been enjoying for decades: an engaging and unique readingexperience in which high-quality writing and stunning imagery build upimmersive stories.

Is this the future of the “Ebook”?

“Ebook readers will be completely different in 2020. And paperback books will in all likelihood still be very much around, and pretty much the same.” Comment from tcarmody on Bookfuturism’s “Nostalgic Myopia” post

Here’s the introductory post in full from Matt Webb, MD of Berg London.

All a bit ipad?


McDonalds Canada out innovate in outdoor.

McDonald's - Steaming Coffee Cup outdoor bus poster - (2010) 1:40 (Canada)

A previous post features their brilliant lamp posts into pouring coffee cups.

Cossette West Canada have now made a transit / bus poster that actually steams to reveal the headline.

Relevant, interesting and motivating.