Schweppes goes to the vaults

Designer Toni Maticevski works on Schweppes brand packaging.

To launch Schweppes’ new Limited Edition Collection, the brand has commissioned Australian fashion designer Toni Maticevski to recreate rarely seen Schweppes’ illustrations, dating back from the 1920s to the 1950s.

The soft drink company has created two ranges within the collection: The Vintage Range and the Fashion Range.

The vintage range reflects the fashion and artistic influences from the 20’s to the 50’s and each of the four mixers is wrapped in one of Schweppes’ pin-up muses.

Good to see some relevant use of a strong heritage.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s