Peugeot Alchemy

Vodpod videos no longer available.

Peugeot’s new brand advertising campaign uses an effects driven commercial to launch the new Lion, the Peugeot SR1 Concept Car, electric vehicles, all with motion and emotion. Developed at Paris agency BETC Euro RSCG, and directed by Michael Gracey (Evian Rollerbabies and TMobile Dance).

As in the Jeep post earlier, this ad breaks out of the cliched car ad and delivers interest around a core proposition, supported by the history of the brand.

Well designed and with substance.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s