Have a Picnic and get on TV

GPY&R Melbourne have a nice new ad for Cadbury Picnic

They created a website where people can film themselves attempting to eat a Picnic bar in 30 seconds.

The idea is simple, effective and infectious – we wait to see schoolyards a buzz in a chocolate frenzy.

The eaters can be famous whilst being sick…but the best bit is the unsanitized nature of the product demo. No perfect pack shot – just real people doing real things.

Great. And the VO is bang on.

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