GPY&R Melbourne have a nice new ad for Cadbury Picnic
They created a website where people can film themselves attempting to eat a Picnic bar in 30 seconds.
The idea is simple, effective and infectious – we wait to see schoolyards a buzz in a chocolate frenzy.
The eaters can be famous whilst being sick…but the best bit is the unsanitized nature of the product demo. No perfect pack shot – just real people doing real things.
Great. And the VO is bang on.