Gatorade – Has Evolved

Gatorade has evolved. Which is nice, but the ads which demonstrate a benefit and not a history work better for me.

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XBOX Halo Reach – Birth Of A Spartan – (2010) More than just a video game…

Halo continue with their strategy to have their ads tell part of the story in the upcoming games,this ad is airing in the US and the UK this week, and it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide. The game title will be available in 6 months.

Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.

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