PS VITA – The World Is In Play

The gaming genre continues to impress.

I particularly like the different target users and games in the ad. The best launch line up ever, including Uncharted Golden Abyss, EA FIFA Football, WipEout 2048 & Little Deviants

The idea of putting you into the action had been around for a while, but the execution is exemplary.

Nike – she runs the night – in fear??

At first sight something worried me in this. A woman running through the night, in the deserted back-streets of an anonymous city didnt depict confidence and wellbeing. The introduction of a prying predator enforced this view.

I get what the ad is trying to say – compete with your friends, dedicate yourself to the task, but there are a lot of negative undertones that cloud the positive messaging. The better ads show getting fit as an aspirational endeavor, rather than a dice with death at midnight…

Gruesome Central Institute of Technology ad goes viral

Worth a look. I get the targeting, but the ending strays into gratuitous gore.
Thanks to mUmBRELLA…
Head of marketing at CIT, Kenley Gordon said in a press release: “Free reign isn’t supposed to mean dismembered limbs. If there’s a next time, I’ll stay on set till the final scene wraps. The youth market is what Henry and Aaron know and judging from the hits, they nailed it.”

Official Call of Duty: Modern Warfare 3 – The Vet & The noob

The official Call of Duty®: Modern Warfare® 3 live action trailer featuring Sam Worthington, Jonah Hill and Dwight Howard.

21 million views and production values and coverage that major movies would die for. This franchise goes from strength to strength in terms of product and promotion.

Audi ad gets the prize

Much more about a short shelf life for the SuperBowl and hitting the Zeitgeist of a younger generation of aspirational Americans.

I like it for the fact that it sells a feature and presents it in a relevant, interesting way, but they still have some fun with the brand without it being at the brands expense. Fun and effective.