Nike – she runs the night – in fear??

At first sight something worried me in this. A woman running through the night, in the deserted back-streets of an anonymous city didnt depict confidence and wellbeing. The introduction of a prying predator enforced this view.

I get what the ad is trying to say – compete with your friends, dedicate yourself to the task, but there are a lot of negative undertones that cloud the positive messaging. The better ads show getting fit as an aspirational endeavor, rather than a dice with death at midnight…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s