Oak Hungry Thirsty

Great work from the Monkeys.

The insight is what kills it for me. love the product and the product doesn’t just do the job on thirst, it’s a full blown chocolate feast of a meal (I do like chocolate…).

Coining “hungry thirsty” is a great way to deliver a message added to which the straightforward, but quirky art direction is innovative and grabs some attention.

The Shit / $#*! kids say

This is interesting. A difficult category at best. I can remember some over engineered and wincingly awkward ads in the past which have shocked people into discussion, but probably not action.

This has a build into a believable and sincere, but subtle message.

The question is what is the objective – awareness, action against suspicion or donation? I think that awareness will build, but I wish it had a harder call to action.

Still a strong piece of work and I hope that whatever DM is associated to the campaign drives a message home.

The Guinness St Patrick’s Day Round Up

It is certainly getting the views on-line, but I dont think it has the same tone and class as previous more understated efforts. Ref the classic white and black pint

The great thing about Guinness was the understated confidence in it’s humour and advertising. I can’t help looking at this and feeling it is “try-hard” and the joke is stretched by the end of it. Easy to buy the idea, but it should have been shorter and simpler as a reveal.