Dawn French does Curtis Stone for Coles…

This is a nice fresh addition to the campaign…what I really like is that you can imagine Mrs (or Mr.!) shopper really liking this. A bit of a slap and tickle laugh…much more of the target’s sense of humor and therefore more memorable and motivating.

I hope this develops into more executions and Coles challenger status could be moving into a leadership position in the battle of aisles advertising?

Dawn is receiving a good deal of negative feedback from the industry suggesting that a local star could have done the job? I’m sure that they could, but this is written with Dawn French in mind and she does a great job. I think it adds to the perceived status of Coles to grab a bigger star and one that works so well versus the target.

Advertisements

One thought on “Dawn French does Curtis Stone for Coles…

  1. Pingback: Woolworths Fresh Food People new ad – “Welcome to Australia’s Fresh Food People”. | SULLIESeverything

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s