IKEA Radio ad – holidays with the swearing kid

Monkeys as an agency is on a roll.

Star Casino, Oak Hungry Thirsty and one of my favourite categories (if completely undervalued) radio.

A cracking piece of radio work that uses the medium to best effect and shows genuine insight to the problem that IKEA suggests it can solve.

Strong strategy supported by excellent execution.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s