The NRL needs to strike a balance between depicting a tough contact sport which attracts the core fan and attracting families.
The traditional “rock” approach will always work and I think that this “ode to mums” presents a nice truth behind the game. Rather than presenting saintly heroes (who invariably let you down…), this shows blokes who play rugby talking about their mums. It’s all about a balanced view.
It might help the rejectors to reassess the brand and mum’s and sons will feel the emotion.
A good tactical use of air-time and nicely produced given that we aren’t dealing with actors!