You have to applaud an attempt at something different, but for the category the bench mark is the Super Bowl work posted here earlier.
This is the launch of a new model in a fairly conservative sector, from a very established brand.
The question is will this execution reach the target, interest them and motivate them to buy the new Falcon?
Interestingly the “power” message is well conveyed and perhaps everyone does indeed know what the Ford Falcon looks like?
Fun Ford Falcon family entertainment.
I look forward to the Cane Toad Activist’s complaints against the gratuitous violence (surely even Cane Toads must have them?)