Lynx Anarchy Invisible ad in Sydney House

Lynx have been successfully using activation stunts to great effect (ref Virtual Fallen Angels posted earlier).

They get the technology and apply it in a way that drives the PR around the brand and builds brand fame. Even after all these years it still breaks new ground with innovative ideas and causes a stir.

This keeps it fresh and relevant to the target and is integrated into the creative in more traditional media work.

Soap were responsible for this and ECD Brad Eldridge said: “We wanted to create something as disruptive and innovative as the product itself. We used a clever hack combining LCD screens and polaroid glasses to create something that extends the campaign in an innovative and unique way.”

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One thought on “Lynx Anarchy Invisible ad in Sydney House

  1. Pingback: Lynx “Clean your balls” | SULLIESeverything

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