Tim Tams are as Australian as it gets.
Arnott’s did a nice piece of experiential work in Sydney based on the thought that “I wish Tim Tams grew on trees” as we all do!
The campaign was created and developed by DDB Sydney and its PR/experiential arm Mango Communications. The ad features real people and as I truly believe, the real reactions far outshine those of actors. You believe the delight and surprise of the happy punters.
Lots of clever social media integration, but at the end of the day people really do like free stuff. Particularly chocolate.
(still waiting for my free cadbury bars…)