Carlsberg Euro 2012 Fan Academy TV ad. Probably the best football ad this year?

You probably need to be English to get the most out of this. Which in itself is a great compliment to the spot – it nails the England fan mentality.

There are also very good choices in casting: headed by Des Lynam featuring England legends Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright; actor Brian Blessed; ex-Olympic gold medallist Linford Christie; explorer Ray Mears; and TV presenter Helen Chamberlain serving pies.

But at the end of the day, stirring that in-built passion for the great game is going to bring rewards.

You might even feel that Carlsberg are in this one with you…before you realize that it is Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. Not very English really.

Interesting to see Carlsberg getting it right for the market and continuing a strong campaign of understanding who they are talking to. The watchability is great (to the England fan at least!)

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