This campaign is still creating lots of trade talk.
I for one was critical of the fact that the promise of what the bank “can” do was not delivered in the TV ad.
As suspected, the follow up justification is now coming thick and fast.
As a rational message I like the press. Particularly the simple, clear and well branded message endorsed by a gold medal.
More of this and the consumers have a real reason to look at the claim and the bank.
- CommBank “Can” Campaign – Kaching, Concierge, Sandcastle and Lollipop ladies (sullieseverything.wordpress.com)