Hyundai New Generation i30 “Free Yourself” – “I want to break free” with Queen TV ad

Here’s something that doesn’t demand too much thought.

Hyundai are pitching freedom.

Maybe not that unique when it comes to cars, but nice to see a more creative execution rather than the happy family / cafe couple that we usually get bored by.

Innocean creative director Scott Lambert  said that the ad represented a departure from Hyundai’s traditionally “sophisticated, clean style of commercial for a more emotive feel”, with more colour and tone than the brand usually employs.

The rights to the music cost “around $200,000″ – so we might be seeing more of this…and at least at that cost the music is central to the creative idea. The supercut editing is nicely done and you get a look at the car and features – the sun-roof, radio etc. All done in a way that entertains and communicates.

A bit more real and a lot more noticeable.

Advertisements

One thought on “Hyundai New Generation i30 “Free Yourself” – “I want to break free” with Queen TV ad

  1. Pingback: New Qantas TV ad – “you’re the reason we fly” | SULLIESeverything

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s