Hahn by Publicis Mojo wins, but by the skin of it’s teeth as it wasn’t originally shortlisted and got in via a wild-card vote (another peculiar aspect to Cannes voting).
In such a tough category, an interesting choice. Maybe it’s the Night Rider music as much as the action that makes it memorable? It certainly stands out from the beer crowd and has been recognised for the fact.
- Beer ad wins solitary film gold for Australia at Cannes, sustainability and music key to grand prix winner (mumbrella.com.au)
- The Best Beer Ads Of The Year (huffingtonpost.com)