Curiosity Oreo Red – Mars Rover landing press ad

Oreo has become cool.

A diminutive biscuit (cookie…) that hasn’t changed much about it’s appearance in 100 years is re-inventing itself.

More than that, it is reformulating its advertising as well as it’s ingredients.

This ad does a nice job of making Oreo a bit more topical courtesy of the Mars Rover landing on the red planet.

The Curiosity Oreo is not available in stores which is a bit of a blip in the strategy. Even as a PR giveaway it would have been outstanding.

The red cookie follows in the footsteps of a previous space-themed, boot-printed cookie in honor of the July 20th anniversary of Neil Armstrong’s inaugural walk on the surface of the moon. And it is part of a much longer Daily Twist campaign.

A rainbow cream stacked Gay Pride-themed Oreo drew over 65,500 comments (both supportive and opposing) on the company’s Facebook page and was shared nearly 300,000 times.

Nicely understated and gaining popularity on-line!

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