I’m a big fan of the Billund bricks as a few previous posts show.
Their 80th anniversary year is proving to be a significant milestone in product and promotion.
Here is a lengthy but completely engaging animated video telling the Lego story in a memorable and motivating way.
It describes the life of Ole Kirk Christiansen, who created the company in 1932 with his son Godtfred, Lego’s second owner, all narrated from the perspective of the founder’s grandson and current owner Kjeld.
The video delightfully describes the trials and tribulations of the company and how they came up with the name Lego from the Danish “leg godt” which means “play well” as well as “I put together” in Latin.
It’s great to see a brand really proud of it’s provenance and confident enough to produce something like this.