We all know about the restrictions over the use of Olympics footage by broadcasters who don’t have rights.
The still images of Olympic glory just don’t do it by the second Olympic week and therefore a few media outlests including ABC News, The Wall Street Journal and The Guardian have turned to Lego.
I’m a Billund Brick fan since the age of 4. Few brands stick with you for this long and can re-invent themselves and remain relevant and truly interesting to the older and newer generations. A Lego VW Combi van did it for me, not to mention the promise of a Lego action movie no less.
You’ve got to love the fact that the professionals turn to the humble brick with some amateur athletic endeavors when all else fails.
Here are some of the best bits of brick from Legos 80th Anniversary year: